COVID-19 Business Support

Last Updated: November 17, 2020

City of Pleasanton COVID-19 Information


Alameda County Health Order - November 18, 2020

The Alameda County Health Care Services Agency announced that due to rapid and widespread increases in the COVID-19 case rate, the State has moved Alameda County - along with 40 other counties - into the Purple Tier, the most restrictive level in the state's color-coded four-tier Blueprint for a Safer Economy

Effective Wednesday, November 18, all activities and sectors must conform to the State's Purple Tier requirements. See California Department of Public Health Blueprint Activity and Business Tier allowed openings. The following activities and business sectors which were previously permitted must be modified:

  • Restaurants - outdoor dining only; no indoor dining allowed. Additional guidance will be provided on how restaurants can continue to operate outdoors safely as the weather changes. Current guidance is available HERE.
  • All Retail - 25% capacity, reduced from 50% with modifications.
  • Shopping Centers (malls, destination centers) - 25% capacity, reduced from 50% with modifications. Common areas and food courts are to be closed.
  • Places of worship - outdoor only with modifications; no indoor services permitted.
  • Gyms and fitness centers - outdoor only with modifications; no indoor services permitted.   
  • Hotels and lodging - Open for leisure travel but indoor fitness centers are closed.

There are no changes to the following:

  • Personal Care Services - Open indoors with modifications.
  • Hair Salons & Barberships - Open indoors with modifications.
  • Wineries - Outdoor only with modifications.
  • Bars, Breweries, and Distilleries (where no meal is provided) - Closed
  • Family entertainment centers - Outdoor only with modifications (i.e. kart racing, mini golf, batting cages)
  • Cardrooms, Satellite Waging - Outdoor only with modifications.

Visit Alameda County Public Health Department (ACPHD) Shelter in Place website for the latest information. Resources for businesses, schools, and organizations to plan for safe, modified reopening are available HERESee Approved Open and Closed Businesses in Alameda County.

Downtown Pop-Up Program

The City has created a NO FEE temporary administration process to allow downtown businesses the opportunity to expand outdoor dining and display areas into the right-of-way. Visit the Planning Department for detailed information. Downtown Pop-Up Guidelines | Application

 Allowed businesses outside of the downtown district that want to use outdoor space are asked to complete a no-fee application available at the Planning Department.

Pleasanton Business Assistance Program

Through the City of Pleasanton Business Support Fund program, nearly $1 million has been provided as assistance to over 100 Pleasanton businesses. The program sets aside approximately $3 million dollars to provide zero-interest, unsecured, short-term loans to eligible independently, locally owned micro-enterprise businesses.

Learn more about the Business Support Fund

Business Support Fund Summary | Frequently Asked Questions

Meet Shipra Channon, owner of JJ’s Threading Salon at the Rose Pavilion. Shipra is one of the many business owners that applied for and received funds through the City’s Business Support Fund loan program. Hear how the simple application process provided funds to help her small business prepare to reopen during COVID-19.


COVID-19 Scams & Fraud Schemes

Calls, emails, or other communications offering COVID-19 related grants or payments requesting personal financial information, advance fees, charges, including the purchase of gift cards are likely scams.  Report any suspected fraud to Office of Inspector General Hotline at 800-767-0385 or online.

Resources for Businesses 

U.S. Federal | California State-Level Support 

Federal Resources

Federal Programs | Loans

On June 15, the Small Business Administration (SBA) began accepting new Economic Injury Disaster Loan (EIDL) and EIDL Advance applications to qualified small businesses and U.S. agricultural businesses. SBA's EIDL program offers long-term, low interest loans that can be used to cover payroll and inventory, pay debt or fund other expenses.

Applications are funded on a first come, first serve basis. Applicants who have already submitted their applications will continue to be processed on a first-come, first-served basis. For submitted application inquiries, call SBA Disaster Office at (800) 659-2955.

Paycheck Protection Program (PPP) FAQs | Questions regarding the Paycheck Protection Program fund availability can be directed to your SBA-approved 7(a) lender. PPP application period has closed as of August 8th.

Paycheck Protection Program Flexibility Act

Paycheck Protection Program (PPP) loan forgiveness application portal is open. Borrowers should complete their application and submit to their lender.

State Resources

State Programs | Loans 

County | Local Support 

Career and Job Seeking Assistance

Other Resources

City of Pleasanton Business Resource Email Newsletters - Stay informed!

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Visit our Business Community Partners for more information on how to support Pleasanton businesses