COVID-19 Business Support

Last Updated: January 25, 2021

City of Pleasanton COVID-19 Information


  • NEW - State Department of Public Health announces Regional Stay-At-Home is lifted for Bay Area Region. Alameda County returns to Purple Tier in the State's four-tier color-coded Blueprint for a Safer Economy.
  • Alameda County announces notification site for residents, employers and health care providers to be informed when it's your turn to obtain the COVID-19 vaccination.


  • California Small Business Relief Grant Program Accepting Applications MORE INFO

Alameda County Health Order - January 25, 2021

The Bay Area region exits the State's Regional Stay-at-Home Order as criteria has been met including 4-week projections for Intensive Care Unit (ICU) bed availability is above 15%. Alameda County Announcement 

Alameda County reverts back to the restrictive Purple Tier in the State's four-tier color-coded Blueprint for a Safer Economy. The following activities and businesses permitted to open in the Purple Tier may resume operation immediately, per State Industry Guidance.

OUTDOORS ONLY, with modifications:

  • Restaurants, Wineries, and Tasting Rooms
  • Gyms
  • Campgrounds
  • Cardrooms and Racetracks
  • Family Entertainment Centers and Movie Theaters
  • Museums
  • Places of Worship and Cultural Ceremonies
  • Zoos and Aquariums

INDOORS, with modifications:

  • Hair Salons and Barbershops
  • Hotels and Lodging (indoor gyms and fitness studios remain closed)
  • Personal Care Services, including Massage, Nail Salons, and Skin Care Services
  • Grocery Stores may increase capacity to 50 percent
  • Other Retail may increase capacity to 25 percent

Private gatherings that are small, time-limited, and with no more three households are permitted outdoors. Masks and physical distancing are still required.

Visit Alameda County's Open & Closed Businesses for information on industry and activities restrictions. 

Visit Alameda County Public Health Department (ACPHD) Shelter in Place for the latest information. Resources for businesses, schools, and organizations to plan for safe, modified reopening are available HERE

Pleasanton Business Assistance Program

Through the City of Pleasanton Business Support Fund program, nearly $1 million has been provided as assistance to over 100 Pleasanton businesses. The program sets aside approximately $3 million dollars to provide zero-interest, unsecured, short-term loans to eligible independently, locally owned micro-enterprise businesses.

Learn more about the Business Support Fund

Business Support Fund Summary | Frequently Asked Questions

Meet Shipra Channon, owner of JJ’s Threading Salon at the Rose Pavilion. Shipra is one of the many business owners that applied for and received funds through the City’s Business Support Fund loan program. Hear how the simple application process provided funds to help her small business prepare to reopen during COVID-19.


COVID-19 Scams & Fraud Schemes

Calls, emails, or other communications offering COVID-19 related grants or payments requesting personal financial information, advance fees, charges, including the purchase of gift cards are likely scams.  Report any suspected fraud to Office of Inspector General Hotline at 800-767-0385 or online.

Resources for Businesses 

U.S. Federal | California State-Level Support 

Federal Resources

Federal Programs | Loans

  • Main Street Lending Program: The Federal Reserve funds a lending program though private banks for businesses seeking a minimum of $100.000 in funding. The five-year loans with deferred principal and interest are for qualified businesses whose debt does not exceed 4 times EBITDA less any PPP loans. Non-profits are eligible as well. For details, eligibility, and to find a California lender, visit the Federal Reserve of Boston.
  • Economic Injury Disaster Loan (EIDL) 

The Small Business Administration is accepting new Economic Injury Disaster Loan (EIDL)  applications from all qualified small businesses, including agricultural businesses, and non-profit organizations. SBA's EIDL program offers long-term, low interest loans that can be used to cover payroll and inventory, pay debt or fund other expenses.

Applications are funded on a first come, first serve basis. Applicants who have already submitted their applications will continue to be processed on a first-come, first-served basis. For submitted application inquiries, call SBA Disaster Office at (800) 659-2955.

The Paycheck Protection Program reopens for new and certain previous applicants. The PPP provides loans to help businesses keep their workforce employed during the COVID-19 pandemic. The SBA is offering:

Businesses are to apply through a SBA-approved community financial institution (CFI) or other participating lenders. Please contact your financial institution to inquire about the PPP application process. To prepare your application and gather the necessary information, the following is provided as guidance. 

Paycheck Protection Program (PPP) Loan Forgiveness application portal is open. Borrowers should complete their application and submit to their lender. 

State Resources

State Programs | Loans 

 The California Office of the Small Business Advocate (CalOSBA) is administering a new $500 million California Small Business COVID-19 Relief Grant Program to support small businesses and nonprofits impacted by COVID-19 and the health and safety restrictions. Grant funding ranges from $5,000 to $25,000 for eligible micro and small businesses impacted by the pandemic. It is not a first-come, first-serve program, nor a rolling approval process.

Round Two opened on February 2, 2021 and will remain open until Monday, February 8 at 6:00 pm.

Grant Program WEBSITE

Applicants who submitted all necessary documents in the first round and met eligibility requirements, but did not receive a grant, do not need to reapply; their application will be rolled over for consideration in the second round.

California Relief Grant Program and Application Guide (PDF)

Nonprofit Application Guide (PDF)

County | Local Support 

Career and Job Seeking Assistance

Other Resources

City of Pleasanton Business Resource Email Newsletters - Stay informed & sign up HERE

2021 e-Newsletters

February 2 | January 28January 25 | January 15 | January 12 | January 8

Archived 2020 e-Newsletters | See past e-Newsletters

December 29, 2020 | December 23, 2020December 4, 2020 | December 3, 2020November 24, 2020 | November 20, 2020November 17, 2020 | November 16, 2020 | November 13, 2020 | November 2, 2020 | October 21, 2020October 13, 2020October 2, 2020September 22, 2020September 11, 2020September 3, 2020August 24, 2020 | August 20, 2020 | August 14, 2020August 7, 2020July 31, 2020July 24, 2020July 15, 2020July 10, 2020July 1, 2020June 25, 2020June 19, 2020June 16, 2020 | June 15, 2020 | June 12, 2020June 5, 2020June 3, 2020 | June 1, 2020 | May 28, 2020May 18, 2020 | May 14, 2020May 7, 2020 | May 5, 2020 | April 30, 2020 | April 23, 2020 | April 16, 2020 | April 8, 2020 | April 7, 2020 | April 2, 2020

Visit our Business Community Partners for more information on how to support Pleasanton businesses