COVID-19 Business Support

Last Updated: April 16, 2021

City of Pleasanton COVID-19 Information


  • State announces that Alameda County moves to ORANGE TIER More Info
  • California Small Business COVID-19 Relief Grant Program New Rounds Announced. More Info
  • Alameda County provides notification site for residents, employers and health care providers to be informed when it's your turn to obtain the COVID-19 vaccination.



Alameda County Health Order

Alameda County moves to Orange Tier in the State's four-tier color-coded Blueprint for a Safer Economy. The following activities and businesses permitted to open in the Orange Tier may resume operation effective March 31, per State Industry Guidance.

INDOORS, with modifications:

  • Restaurants: 50% maximum capacity or 200 people, whichever is fewer
  • Retail: food courts permitted with indoor dining restrictions
  • Breweries, distilleries, and wineries: 25% maximum capacity or 100 people, whichever is fewer
  • Grocery Stores: may increase to full capacity
  • Family Entertainment Centers: 25% capacity for naturally distanced activities such as bowling alleys, escape rooms, and billiards
  • Movie Theaters: 50% maximum capacity or 200 people, whichever is fewer
  • Museums, Zoos and Aquariums: 50% maximum capacity
  • Gyms, fitness centers and studios (including hotels): 25% maximum capacity and climbing walls and indoor pools are permitted; indoor hot tubs, saunas, and steam rooms continue to be closed
  • Offices: remote work (telework) is strongly encouraged
  • Places of Worship50% capacity 

OUTDOORS, with modifications:

  • Bars that do not serve meals may open outdoors only

Private gatherings that are small, time-limited, and with no more three households are permitted outdoors. Masks and physical distancing are still required.

Activities eligible to start on April 1 include:

  • Outdoor sports and live performances with fans/attendees: 33% capacity with advance reservations only
  • Amusement parks: overall park capacity limited to 25%, including indoor dining. Attendance limited to in-state visitors

Visit State's Blueprint for a Safer Economy for information on industry and activities restrictions. 

Visit Alameda County Public Health Department (ACPHD) for the latest information. Resources for businesses, schools, and organizations to plan for safe, modified reopening are available HERE

Pleasanton Business Assistance Program

Through the City of Pleasanton Business Support Fund program, nearly $1 million has been provided as assistance to over 100 Pleasanton businesses. The program sets aside approximately $3 million dollars to provide zero-interest, unsecured, short-term loans to eligible independently, locally owned micro-enterprise businesses.

Learn more about the Business Support Fund

Business Support Fund Summary | Frequently Asked Questions

Meet Shipra Channon, owner of JJ’s Threading Salon at the Rose Pavilion. Shipra is one of the many business owners that applied for and received funds through the City’s Business Support Fund loan program. Hear how the simple application process provided funds to help her small business prepare to reopen during COVID-19.


COVID-19 Scams & Fraud Schemes

Calls, emails, or other communications offering COVID-19 related grants or payments requesting personal financial information, advance fees, charges, including the purchase of gift cards are likely scams.  Report any suspected fraud to Office of Inspector General Hotline at 800-767-0385 or online.

Resources for Businesses 

U.S. Federal | California State-Level Support 

Federal Resources

Federal Programs | Loans

  • Main Street Lending Program: The Federal Reserve funds a lending program though private banks for businesses seeking a minimum of $100.000 in funding. The five-year loans with deferred principal and interest are for qualified businesses whose debt does not exceed 4 times EBITDA less any PPP loans. Non-profits are eligible as well. For details, eligibility, and to find a California lender, visit the Federal Reserve of Boston.
  • Economic Injury Disaster Loan (EIDL) 

The Small Business Administration is accepting new Economic Injury Disaster Loan (EIDL)  applications from all qualified small businesses, including agricultural businesses, and non-profit organizations. SBA's EIDL program offers long-term, low interest loans that can be used to cover payroll and inventory, pay debt or fund other expenses.

Applications are funded on a first come, first serve basis. Applicants who have already submitted their applications will continue to be processed on a first-come, first-served basis. For submitted application inquiries, call SBA Disaster Office at (800) 659-2955 or email questions at

EIDL Deferment Period extended until 2022 - see Press Release

  • All SBA disaster loans made in calendar year 2020, including COVID-19 EIDL, will have a first payment due date extended from 12-months to 24-months from the date of the note.
  • All SBA disaster loans made in calendar year 2021, including COVID-19 EIDL, will have a first payment due date extended from 12-months to 18-months from the date of the note.

The Paycheck Protection Program reopened for new and certain previous applicants. The PPP provides loans to help businesses keep their workforce employed during the COVID-19 pandemic. The application period will close on May 31, 2021. The SBA is offering:

Businesses are to apply through a SBA-approved community financial institution (CFI) or other participating lenders. Please contact your financial institution to inquire about the PPP application process. To prepare your application and gather the necessary information, the following is provided as guidance. 

Paycheck Protection Program (PPP) Loan Forgiveness application portal is open. Borrowers should complete their application and submit to their lender. 

Employee Retention Credit

The Internal Revenue Service has issued guidance for employers claiming the Employee Retention Credit under the CARES Act modified by the Taxpayer Certainty and Disaster Tax Relief Act of 2020 (Relief Act). See Employee Retention Credit Guidance. Employers would file Form 7200.

State Resources

State Programs | Loans 

California's Office of the Small Business Advocate (CalOSBA), part of the Governor's Office of Business and Economic Development (GO-Biz), recently announced four new funding rounds for the California Small Business COVID-19 Relief Grant Program. This follows the Governor's signed package of immediate relief to those significantly impacted by economic hardship due to COVID-19, providing an additional $2.075 billion to the initial $500 million for the grant program. Grants are up to $25,000 for small businesses. The new package also includes a $50 million allocation for non-profit cultural institutions.

Visit the Grant Program WEBSITE for detailed Round Information 

County | Local Support 

Career and Job Seeking Assistance

Other Resources

City of Pleasanton Business Resource Email Newsletters - Stay informed & sign up HERE

2021 e-Newsletters | See all e-Newsletters

April 7 | March 30March 18 | March 12March 9March 4February 24 | February 17 | February 11February 2 | January 28January 25 | January 15 | January 12 | January 8

Archived 2020 e-Newsletters | See all e-Newsletters

December 29, 2020 | December 23, 2020December 4, 2020 | December 3, 2020November 24, 2020 | November 20, 2020November 17, 2020 | November 16, 2020 | November 13, 2020 | November 2, 2020 | October 21, 2020October 13, 2020October 2, 2020September 22, 2020September 11, 2020September 3, 2020August 24, 2020 | August 20, 2020 | August 14, 2020August 7, 2020July 31, 2020July 24, 2020July 15, 2020July 10, 2020July 1, 2020June 25, 2020June 19, 2020June 16, 2020 | June 15, 2020 | June 12, 2020June 5, 2020June 3, 2020 | June 1, 2020 | May 28, 2020May 18, 2020 | May 14, 2020May 7, 2020 | May 5, 2020 | April 30, 2020 | April 23, 2020 | April 16, 2020 | April 8, 2020 | April 7, 2020 | April 2, 2020

Visit our Business Community Partners for more information on how to support Pleasanton businesses