COVID-19 Business Support

Last Updated: January 8, 2021

City of Pleasanton COVID-19 Information


  • NEW - Alameda County announces notification site for residents, employers and health care providers to be informed when it's your turn to obtain the COVID-19 vaccination.


  • Alameda County issues statement that the State is expected to extend the Regional Stay at Home Order PRESS RELEASE
  • California Small Business Relief Grant Program Accepting Applications MORE INFO

Alameda County Health Order - December 6, 2020

The Bay Area region is currently under the State's Regional Stay-at-Home Order as Intensive Care Unit (ICU) bed availability is below 15%.

The Order went into effect on Monday, December 7 and will remain in place until lifted by the State. For the Order to be lifted, the State's projections must show that the Bay Area region is expected to meet or exceed 15% ICU capacity in the next four weeks.

The Stay-at-Home Order prohibits private gatherings of any size, closes sector operations except for critical infrastructure and retail, and requires 100% masking and physical distancing in all others. Learn more about this order

Visit Alameda County's Open & Closed Businesses for information on industry and activities restrictions. 

Visit Alameda County Public Health Department (ACPHD) Shelter in Place for the latest information. Resources for businesses, schools, and organizations to plan for safe, modified reopening are available HERE

Pleasanton Business Assistance Program

Through the City of Pleasanton Business Support Fund program, nearly $1 million has been provided as assistance to over 100 Pleasanton businesses. The program sets aside approximately $3 million dollars to provide zero-interest, unsecured, short-term loans to eligible independently, locally owned micro-enterprise businesses.

Learn more about the Business Support Fund

Business Support Fund Summary | Frequently Asked Questions

Meet Shipra Channon, owner of JJ’s Threading Salon at the Rose Pavilion. Shipra is one of the many business owners that applied for and received funds through the City’s Business Support Fund loan program. Hear how the simple application process provided funds to help her small business prepare to reopen during COVID-19.


COVID-19 Scams & Fraud Schemes

Calls, emails, or other communications offering COVID-19 related grants or payments requesting personal financial information, advance fees, charges, including the purchase of gift cards are likely scams.  Report any suspected fraud to Office of Inspector General Hotline at 800-767-0385 or online.

Resources for Businesses 

U.S. Federal | California State-Level Support 

Federal Resources

Federal Programs | Loans

  • Main Street Lending Program: The Federal Reserve funds a lending program though private banks for businesses seeking a minimum of $100.000 in funding. The five-year loans with deferred principal and interest are for qualified businesses whose debt does not exceed 4 times EBITDA less any PPP loans. Non-profits are eligible as well. For details, eligibility, and to find a California lender, visit the Federal Reserve of Boston.
  • Economic Injury Disaster Loan (EIDL) 

The Small Business Administration is accepting new Economic Injury Disaster Loan (EIDL)  applications from all qualified small businesses, including agricultural businesses, and non-profit organizations. SBA's EIDL program offers long-term, low interest loans that can be used to cover payroll and inventory, pay debt or fund other expenses.

Applications are funded on a first come, first serve basis. Applicants who have already submitted their applications will continue to be processed on a first-come, first-served basis. For submitted application inquiries, call SBA Disaster Office at (800) 659-2955.

The Paycheck Protection Program reopens for new and certain previous applicants. The PPP provides loans to help businesses keep their workforce employed during the COVID-19 pandemic. The SBA is offering:

Businesses are to apply through a SBA-approved community financial institution (CFI) or other participating lenders. Please contact your financial institution to inquire about the PPP application process. To prepare your application and gather the necessary information, the following is provided as guidance. 

Paycheck Protection Program (PPP) Loan Forgiveness application portal is open. Borrowers should complete their application and submit to their lender. 

State Resources

State Programs | Loans 

 The California Office of the Small Business Advocate (CalOSBA) is administering a new $500 million California Small Business COVID-19 Relief Grant Program to support small businesses and nonprofits impacted by COVID-19 and the health and safety restrictions. Grant funding ranges from $5,000 to $25,000 for eligible micro and small businesses impacted by the pandemic. It is not a first-come, first-serve program, nor a rolling approval process.

Applications for Round One have closed. Round Two opens on February 2, 2021 and will close on Monday, February 8 at 6:00 pm.

Grant Program WEBSITE

Applicants need only apply once to be considered in Round One or Two. Applicants who submitted all necessary documents in the first round and met eligibility requirements, but did not receive a grant, do not need to reapply; their application will be rolled over for consideration in the second round.

California Relief Grant Program and Application Guide (PDF)

Nonprofit Application Guide (PDF)

County | Local Support 

Career and Job Seeking Assistance

Other Resources

City of Pleasanton Business Resource Email Newsletters - Stay informed!

Sign up for Business Resource Newsletters HERE

January 15, 2021 | January 12, 2021 | January 8, 2021

2020 e-Newsletters

December 29, 2020 | December 23, 2020December 4, 2020 | December 3, 2020November 24, 2020 | November 20, 2020November 17, 2020 | November 16, 2020 | November 13, 2020 | November 2, 2020 | October 21, 2020October 13, 2020October 2, 2020September 22, 2020September 11, 2020September 3, 2020August 24, 2020 | August 20, 2020 | August 14, 2020August 7, 2020July 31, 2020July 24, 2020July 15, 2020July 10, 2020July 1, 2020June 25, 2020June 19, 2020June 16, 2020 | June 15, 2020 | June 12, 2020June 5, 2020June 3, 2020 | June 1, 2020 | May 28, 2020May 18, 2020 | May 14, 2020May 7, 2020 | May 5, 2020 | April 30, 2020 | April 23, 2020 | April 16, 2020 | April 8, 2020 | April 7, 2020 | April 2, 2020

Visit our Business Community Partners for more information on how to support Pleasanton businesses